Mon General Hospital today was the recipient of two national awards for excellence in healthcare marketing. The winning ad campaign was created by their agency InnerAction Media, a Morgantown, West Virginia based media marketing firm.
The Thirtieth Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, received nearly 4,000 entries in this years competition, making the awards the largest healthcare advertising awards competition and one of the 10th largest of all advertising awards.
A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
The award-winning marketing campaign “Better. Together.” centers around the concept of bringing together the physical hospital and all of the many attributes of technology, new features and benefits with the outstanding legacy of quality physicians, nurses and staff. Mon General received the “Gold Award” for the radio ad campaign and a “Merit Award” for the Television ad campaign. The Gold level is the highest recognition awarded.
A key strategic component of the campaign was the integration of new hospital spokesperson Mary Lou Retton. Ms. Retton is a world-class athlete and former USA Olympic gold medalist. She was born and raised in Fairmont, West Virginia – which is in the heart of the competitive hospital landscape in North Central West Virginia. The radio and television commercials also feature a new original music jingle “Better. Together.” also written and produced by InnerAction Media.
Gold awards were bestowed to 247 entries and silver awards went to 241 entries. Additionally, bronze awards were given to 235 entries.
“Mon General is excited that our ad campaign has received national recognition,” said Mon Health System President and CEO Darryl Duncan. “With Mary Lou Retton’s recognition throughout the state and nation, we felt that she could help us spread the word about the excellent care and services offered at Mon General Hospital.”
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
“We created this campaign to help Mon General educate the people of North Central West Virginia about Mon General and their outstanding legacy of physicians, nurses and staff. We are blessed to have an institution of the caliber of Mon General in Morgantown delivering the highest quality of healthcare right here at home. The campaign does just that.” said Jim Matuga , Co-Founder of InnerAction Media.
For the complete case study and samples of the TV ads:
http://inneractionmedia.com/healthcare-case-study-/
About InnerAction Media:
Headquartered in Morgantown, W.Va., InnerAction Media (IAM) www.inneractionmedia.com is a multi-service brand strategy, advertising and inbound marketing firm with expertise in providing marketing communications for business-to-business and business-to-consumer industries. The company was founded in 2011 by Jim Matuga and Michael Arbogast.
The agency’s core competencies encompass:
Strategic Marketing Planning | Brand Strategy | HubSpot Inbound Marketing | Web Site Development | HD Video Production | Social Media Management | Google AdWords Marketing | Original Music Composition (Jingles)
Contact: Jim Matuga InnerAction Media 304-288-1503 jim@inneractionmedia.com Twitter: @jmatuga
InnerAction Media is a multi-service brand strategy, advertising and digital marketing agency with expertise in providing marketing communications for business-to-business and business-to-consumer industries including, but not limited to: hospitals and healthcare, energy, higher education, tourism, technology, banking, retail and real estate sectors. We are headquartered in Morgantown, West Virginia and serve the Pittsburgh, PA DMA as our primary market. Founded by Jim Matuga and Mike Arbogast
