The Biggest Loser RunWalk heads to Charleston for a Get Fit, Get Ready 5K/10K race on June 29, 2013. From the first-time runner to the elite athlete, participants are encouraged to get off the couch and hit the pavement to gear up for an inspirational event. The Biggest Loser RunWalk is licensed through the NBCUniversal Television Consumer Products Group and Shine America. “The Biggest Loser” airs Mondays at 8/7c on NBC.
“The city of Charleston is excited about the opportunity to host the Biggest Loser RunWalk in our capital city during FestivALL Charleston 2013,” said Mayor Danny Jones. “We see this event as a marvelous opportunity to showcase all the great things about Charleston while we encourage healthier living in our community and beyond.”
Dan and Jackie Evans, organizers of The Biggest Loser RunWalk and Season 5 contestants on NBC’s hit show, “The Biggest Loser,” offer the RunWalk as a non-intimidating environment for all participants, with longer course time limits to allow runners and walkers to complete the race at their own pace. The Biggest Loser RunWalk is known for its perks such as a chance for fans to meet past contestants of “The Biggest Loser,” an exclusive Biggest Loser running shirt, finisher’s medal, free downloadable photos and much more.
This race is a part of FestivALL, a 10-day,family-friendly event that transforms the city into a work of art featuring 130 events and 360 performances including visual arts, music, theater, film and dance. The city partnered with the RunWalk to incorporate a health and fitness aspect to the event.
“We’re thrilled to bring The Biggest Loser RunWalk to Charleston. The show and the event are an inspiration to millions and its well-known brand will bolster the extraordinary FestivALL line-up,” said Alisa Bailey, Charleston Convention & Visitors Bureau president. “Adding a high-profile health and fitness event supports the CVB’s efforts to expand sporting events and activities in the city for participants and spectators alike.”
The race will start at 9 a.m. rain or shine for the 5K/10K at Court St. and Kanawha Blvd. This race is a chip-timed race for participants tracking personal goals with special awards given to the top runners and walkers. This event will also include a kids’ one-mile race for ages 4-12. After the race, participants, family and friends can celebrate and relax at the post-race concert featuring former “The Biggest Loser” contestant and Nashville recording artist, Dan Evans, while enjoying the visual masterpiece that surrounds them.
For more information on The Biggest Loser RunWalk or to register for a race, please visit www.BiggestLoser.com/RunWalk.
About FitWorld Group LLC
The Biggest Loser RunWalk Race Series launched in the fall of 2012 throughout the United States, challenging all Americans to get fit and stay healthy. Organized by former contestants of “The Biggest Loser,” Dan and Jackie Evans, the race series includes a variety of race distances including 5K’s, 10K’s, 15K’s, Half Marathon’s, Off-Road Challenges and Kids’ Races. Whether you have yet to begin an exercise regime or you are an avid runner, this race series is dedicated to helping you reach your fitness goals. Our mission is to get America off the couch and on the pavement!For more information, visit www.BiggestLoser.com/RunWalk.
About Charleston
Hip, Historic…Almost Heaven, Charleston West Virginia is a sophisticated capital city with small town charm nestled in the Appalachian Mountains along the Kanawha River. A walkable community, Charleston’s riverfront, shops, restaurants and activities are a short walk from downtown hotels and within the heart of activity. Charleston is host to numerous sporting events throughout the year such as SportsFest; WV Games; the Charleston Distance; the West Virginia Power, minor league baseball team to the Pittsburgh Pirates; Chemical Valley Roller Girls, competitive flat-track roller derby bouts; mixed martial arts (MMA) professional fighters; and Cabela’s King Kat fishing tournament. For more information, visit www.charlestonwv.com.
About NBCUniversal Television Consumer Products Group:
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com. Viewers can access “The Biggest Loser” health and fitness community and sign up to participate in Challenge America at www.biggestloser.com. The all new portal is the go-to destination for comprehensive and interactive weight-loss tools, bringing “The Biggest Loser” lifestyle from the hit NBC show right to your home.
About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360˚ division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including The Biggest Loser, Tabatha Takes Over and The Face; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.
