Clear Mountain Bank’s “Bank Fast” Roadster has been listed as one of the “20 Coolest Branded Vehicles in Banking” by The Financial Brand, an online bank marketing publication.
In recognizing the Roadster, The Financial Brand noted that the car’s design is “cool and timeless, which helps the bank present itself as both stable and contemporary at the same time. One thing’s for sure: if you saw this car rolling down the road, you’d take notice. And that’s what having a branded vehicle is all about.”
Clear Mountain Bank’s “Bank Fast” Roadster is a custom 1934 Ford Roadster that the bank purchased in 2013. It features a 350 cubic inch Corvette engine with a dual Webb intake and carburetors, a Gibbon fiberglass body, Carson top and custom built frame. The Roadster can be seen at local parades and community events throughout the year. For more information about the Roadster, including a list of 2014 event dates or to request an appearance at your event, visit www.bankfast.com.
The Financial Brand is an online publication focusing on branding issues and advice affecting retail banks. It is the singular resource for CEOs and marketing executives looking for the latest ideas and information about how financial institutions build and shape their brands. The Financial Brand provides strategic analysis and insight on a range of critical brand-building tools, along with real-world examples, ideas and practical advice about the issues financial institutions face today. More information is available at www.thefinancialbrand.com.
