Today: Growing a Donor Base Takes a Village

Developing and growing a donor base pre-pandemic was a nearly mature industry with defined best-practices. Professional fundraisers reviewed and tweaked mission statements to be relevant and well-coordinated with the level of the ask. Donors and constituents relied on a social and traditional mix of media, annual reports and corporate communication to determine applicable funding.

Main Street USA: New Life in Saint Albans

Like many across America, West Virginia’s small towns have struggled in recent years. Main streets have often been filled with empty storefronts, peeling paint and only a sprinkling of shoppers. City administrators and chambers of commerce work hard to promote and support new business in towns across our state, yet main streets have seemingly stalled. Just what will turn things around? Saint Albans now knows. It is our youth.

Soaring High at Wheeling Country Day School

Wheeling Country Day School (WCDS) is a unique place. Nestled in the Woodsdale neighborhood of Wheeling with the Ohio Valley foothills rising all around, the six-acre mini college campus teems with energy all year long. Kids and adults are outside every day, rain or shine, and “learn everywhere” has become a motto of sorts, especially these last two years.

Engaging Entrepreneurship at Marshall University

In 2018, Marshall University opened the Center for Entrepreneurship and Business Innovation, or iCenter, dedicated to inspiring an entrepreneurial spirit among students and empowering them with the necessary education to reframe the economic future of West Virginia and Appalachia.

Social Media Impact at the Forefront: Surviving a Pandemic

Running a nontraditional business for the past 12 years and working with clients from the health care field to professional athletes, Kristin Meeks, owner of WV Social Media, thought she had seen it all when it came to business techniques, marketing and interpersonal communication. That was until the pandemic hit.