Hanapin Marketing has announced its 2013 Pay Per Click (PPC) advertising expert rankings. Once again, Direct Online Marketing President Justin Seibert has been selected as being among the most influential across the globe. He ranked #11 in 2013, moving up from #25 in 2012.
“I’ve been involved in PPC since 2001 and the industry’s never been more exciting. Google AdWords and Bing Ads release changes nearly every week and face pressure globally from search engines like Baidu, Naver, and Yandex. And that’s just search; Facebook, LinkedIn, and Twitter have stepped up with their advertising options to large and small advertisers alike,” says Seibert.
PPC Expert Ranking Factors
Hanapin used three main metrics in order to select its list of PPC experts: social media influence (25%), reader vote totals (25%), and traditional influence (50%). The traditional influence category included factors such as speaking engagements, which likely weighed very heavily for Seibert. His speaking engagements have ranged from industry conferences such as the 2013 NADA / ATD Convention in Orlando, FL (the world’s largest automobile convention) to a series of U.S. Department of Commerce events in the U.S. and Central America for exporters.
According to Seibert, conferences reach out to him due to his plain English, educational, interactive style. “My favorite events offer a more workshop-style setting where attendees walk away with action items they can put into place the very next day.”
To learn more about Seibert or book any Direct Online Marketing expert for your event, please visit www.directom.com/speakers.
