InnerAction Media took home three awards Wednesday at the Hospital Marketing National conference in Atlanta. They were awarded a bronze winner for Best Digital Campaign, a silver winner for Best Website and silver winner for Best Service Line Campaign. The marketing campaign was for the Zelda Stein Weiss Cancer Center of Mon General Hospital, which falls into the “Under 200 Beds” category.
“Working with the staff and world class oncologists at the Zelda Stein Weiss Cancer Center is an honor,” said Jim Matuga, IAM CEO. “Helping them tell their stories to the region is important work that we take very seriously. “Telling the stories of cancer patients is a difficult thing to do. But when we are able to do it right, you are able to convey a powerful story of the cancer patient’s journey to help others along their way.”
The award-winning campaign launched September 2014 and told the story of the ZSWCC staff’s cutting edge techniques, compassionate care and their detail to patients. It featured a new website (www.mongeneral.com/cancercare), videos, TV commercials, radio spots and billboards. IAM is an advertising and Inbound Marketing agency that creates video production for television and web, bold and effective website design, inbound marketing strategies and compelling digital content. IAM is based in Morgantown and serves the Pittsburgh DMA as their primary market.
