The West Virginia University P.I. Reed School of Journalism’s online graduate program in Integrated Marketing Communications will offer a series of four online professional development courses this fall. These classes will help communicators brush up on best practices in today’s changing media environment.
The first class, “Social Media Tools and Techniques,” will be offered Aug. 5 through Sept. 9. Participants will learn about monitoring and engaging consumers through social media by examining tools, techniques and strategies within effective social media campaigns.
“The Importance of Web Analytics and Search Engine Marketing” will be offered Sept. 9 through Oct. 14. Participants will learn tools and techniques for measuring traffic, engagement and impact of online information.
“Event Marketing” will be offered Oct. 14 through Nov. 18. Participants will learn how to plan and execute events within an organization’s marketing mix, as well as specific marketing tactics to help promote events.
Finally, “Higher Education Public Relations” will be offered Nov. 18 through Dec. 16. This course provides an overview of public relations strategies in higher education. Participants will examine best practices, tools and tactics for building the reputation of an institution and managing public relations issues.
Each course costs $500, or all four can be taken for $1,675. Participants can choose to take as many courses as they’d like.
“These courses are designed to give professionals valuable skills that can be used on the job the very next day,” said Chad Mezera, School of Journalism online programs director. “As professionals look to stay current in industry practices or wish to learn something new, these courses provide flexible options for a busy life.”
To get more information or to register, go to http://imc.wvu.edu/pd or contact Shelly.Stump@mail.wvu.edu, 304-293-8683.
