The Cancer Awareness Advertising Awards recently presented InnerAction Media a Silver Award for their marketing efforts for Zelda Stein Weiss Cancer Center of Mon General Hospital.
The CAA Awards are a national, annual contest that score, judge and recognize entries for excellence in cancer awareness marketing and advertising. It is the most elite competition dedicated to the promotion of cancer products and services.
All entries compete with like-sized organizations in the same groups and categories and are judged by a diverse panel of experts. Judge’s Choice trophie,s as well as gold, silver and bronze certificates, are granted to winning entries exemplifying excellence.
The award-winning campaign launched September 2014 and told the story of the ZSWCC staff’s cutting edge techniques, compassionate care and their detail to patients. It featured a new Web site (www.mongeneral.com/cancercare), videos, TV commercials, radio spots and billboards.
InnerAction Media, founded by Jim Matuga and Michael Arbogast, is a 2013 Telly Award winning advertising and Inbound Marketing agency with proven expertise in providing marketing communications to connect organizations with their target audience. Their specialties include marketing for healthcare, energy, construction and legal. IAM is headquartered in Morgantown, WV.
“It’s an honor to be able to help tell the many stories of the Zelda Stein Weiss Cancer Center and Mon General Hospital and affect so many West Virginia lives in a positive way,” Matuga said.
Marketing Healthcare Today and Creative Images Inc., an internationally recognized firm that has specialized in strategic health care marketing for more than 20 years, host the awards.
