ACE Adventure Resort has secured Sibray Public Relations Company as its counsel for public relations for 2013.
The public relations company, known for promoting West Virginia businesses, worked with the resort in 2012 when outdoor enthusiasts there set a world record while zip lining in the New River Gorge.
David Sibray, of Sibray Public Relations Co., said the resort is an ideal client, in that it furnishes a continuous spectrum of potentially newsworthy events.
Beth Gill, marketing director for the resort, said the public relations agency consistently discovers new venues through which the resort can increase its public profile.
“They take the initiative to understand our business and discover and leverage what’s newsworthy,” said Gill.
Sibray Public Relations Co. is a division of Sibray Limited Liability Company, which also publishes the online travel guide West Virginia Explorer.
In March, Sibray celebrated his 20th anniversary as a public relations counsel in West Virginia.
