The Charleston Convention and Visitors Bureau (CVB) has unveiled a new video produced to market the capital city to the Boy Scouts of America (BSA).
The BSA 2013 Jamboree, July 15-24, is expected to bring in thousands of scouts from across the United States to The Summit Bechtel Family National Scout Reserve, just outside of Beckley.
The video brands the city as the Gateway to the Jamboree and is a key marketing tool in encouraging scouts and their families to spend time in Charleston.
“This video is part of an integrated marketing outreach to let the Boy Scouts and their families know that Charleston is the perfect place to stay and visit before, during and after the Jamboree,” said Alisa Bailey, CEO of the Charleston Convention & Visitors Bureau.
Produced by Charles Ryan Associates, the two-minute video is upbeat and informational and set to contemporary-style music that informs those traveling to the Summit Bechtel Reserve for the Jamboree about the activities and attractions offered in Charleston.
The video also features the nationally recognized Mountain Stage, the West Virginia State Museum, as well as shopping, food, recreational opportunities and much more.
Special activities will be held in the city during the weekend prior to the start of the Jamboree, as well as after the Jamboree ends.
Activities include special events at the Clay Center for the Arts & Sciences, a movie night on the University of Charleston campus, geogaching at the Division of Culture & History, as well as Live on The Levee and West Virginia Power home games. A tentative schedule can be found at www.charlestonwv.com.
“In today’s media environment, video disseminated on the web is the optimum way to reach this demographic,” said Bailey.
According to The New York Times, online video is now a critical piece of the online marketing puzzle. Those who utilize video as a part of their online marketing strategy have a decided edge over the competition. Online video also levels the playing field with advertisers who have access to national television audiences (http://www.nytimes.com/2011/03/17/business/small business/17sbiz.html).
The CVB is also planning on several welcome desks throughout the city and is seeking volunteers to be ambassadors for the city. For more information on volunteering, contact Matthew Austin at matthew.austin@charlestonwv.com or 304-344-5075.
To view the video, visit www.charlestonwv.com and click on the Boy Scouts tab.
