Social Media Nuts n’ Bolts: Getting Your Business Started on Popular Sites
Tuesday, Feb. 12, 9:00-11:00am $75
For people who are relatively new to the world of social networks, setting up a business online can be a challenge.  It’s sometimes a struggle for people who may use these platforms for their personal networks and now seek to find an online voice for their businesses. This session will set the stage and help understand the power of social media. Social media is a human behavior that has been around for decades. We are social creatures. It’s in our nature to share information about brands among friends (both good and bad). Your brand advocates can spread your message faster than ever, and your detractors can damage your brand equity quicker than ever.
Learn:
• How to create a Facebook page, event page, and ads
• How to create a Twitter account and gain legitimate followers
• How to set-up a LinkedIn account and group
• How to set-up and brand a YouTube channel
Advancing Your Cause with Social Media
Tuesday, Feb. 26, 9:00-12:00pm $75
With the rise of Facebook, Twitter and other social media platforms to mainstream; it’s more important than ever to learn about this growing and influential medium.  The next step in the social marketing revolution – proven tactics for standing out and drawing positive attention in the overcrowded social web. This session will focus on the strategy and execution of growing your community in social media.  Attendees will learn tips and techniques to use in social media that are for the benefit of their community. This seminar will teach you how to provide content that allows your community to sell your products and services for you. There is no crystal ball for the future of social media – but what Todd can do is share insight to help you stop reacting to the market and develop the program you want for your brand and for your audiences. It’s not simple, but we can make it easier!
Social Media and Beyond – Taking Your Social Media to the Next Level
Tuesday, Mar. 12, 9:00-12:00am $75
You’ve built the pages, posted the content and attracted a following. Now what? How can you use the strengths of social media for your success? This session will help you turn your followers into fans, your fans into advocates, and your advocates into influencers and purchasers who are not just engaging online, but growing your business. You’ll learn advanced strategies for reaching influencers and building a long-lasting online community using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your employees for organization-wide social media engagement.
Finally, we’ll build a multichannel social media campaign and do some problem solving to take our social media programs to a new level.
• Seamlessly move from passive to proactive communicator on social media platforms.
• Develop a social media benchmark for your organization: What’s
working and why? Where are your pain points?
• Grow your base of followers, fans, readers and engaged participants
across all of your organization’s social media channels.
• Map out your influencers: Who can help boost your brand online? Then
determine how to tap into that powerful marketing engine.
• Learn how to take your social media marketing to the next level, with
advanced blogging and multimedia channel techniques.
