The U.S. Small Business Administration and the W20 Group, an entrepreneurial ecosystem of digital communications companies, is launching a five-topic social media webinar series to help small businesses leverage and grow their businesses using social media tools such as Facebook, Twitter, YouTube, blogs and mobile marketing.
Social media is playing a growing and vital role in the success of small businesses growing and creating jobs. It provides the opportunity to build deeper relationships with customers, to increase sales and to reach new markets in a cost-efficient manner. The webinars will help small businesses to develop a comprehensive social media plan that is engaging, effective and that has maximum return on investment.
The first social media webinar for small businesses, Introduction to Social Media: Helping You Get Started, will be held on April 24, 2013, at 1:00 p.m. EDT. To register for the webinar, visit: https://attendee.gotowebinar.com/register/6526746452209580800. The webinar will highlight topics such as:
• What social media is and isn’t;
• Why it’s important to get involved;
• Demographics on who is using social media;
• Best practices; and
• Ways to get started.
“Small business owners and entrepreneurs should absolutely understand the value of social media and how to incorporate it into their business plan and improve customer engagement,” said U.S. Small Business Administration Mid-Atlantic Regional Administrator Natalia Olson-Urtecho. “This webinar series will give participants the tools and knowledge they need to stay digitally competitive and thrive in a mobile age.”
Topics for future webinars in the social media webinar series include: Blogging 101, Creating Content for Facebook, YouTube and Twitter, Identifying and Connecting with your Influencers and Getting Started with Mobile and Location-based Marketing.
WHAT: “Introduction to Social Media: Helping You Get Started”
WHEN: Wednesday, April 24, 2013 – 1 p.m. to 2 p.m. EDT
HOW: Space is limited. Register at: https://attendee.gotowebinar.com/register/6526746452209580800.
