The U.S. Small Business Administration and the W20 Group, a cluster of digital communications companies, will present Identifying and Connecting with Your Influencers, the fourth topic in the five-topic social media webinar series. The webinar will help small business owners learn how to engage with people who can influence their online reputation and gain value through social media tools.
Word-of-mouth is becoming increasingly more important in driving purchases. Consumers care about what other consumers think, so they spend more time researching products and services online. Influencers who have the widest reach have the potential to sway their community. Research has shown that 65 percent of top US brands reported participating in influencer marketing.
“This is a great webinar series to help small business owners and entrepreneurs tap into the power of social media and gain the knowledge and experience to leverage social media platforms for customer engagement and brand marketing,” said Mid-Atlantic Regional Administrator Natalia Olson-Urtecho.
The webinar will cover:
- Understanding the importance of influencers;
- Finding the right tools and methodologies to identify your influencers;
- Learning some basic techniques for engaging your key influencers; and
- Focusing on growing your future influencers.
The Identifying and Connecting with your Influencers social media webinar for small businesses will be held June 5 at 1 p.m. EDT. To register for the webinar, visit: https://attendee.gotowebinar.com/register/502343024182324736.
