Mon General Hospital introduced a new integrated marketing campaign today for its Heart and Vascular Center.
The new campaign will educate patients and the community to the full spectrum of cardiac and heart valve treatments, diagnostic and interventional procedures and open heart surgery.
“Mon General Hospital Heart and Vascular Center provides the standard of care, technical advancement and physician experience you’d expect at major metropolitan medical centers,” said Lori Savitch, Mon General Hospital’s Director of Corporate Marketing. “There’s no need to travel far from home for gold-standard heart and vascular care.”
The campaign features new TV commercials featuring spokesperson and Olympic Gold Medalist Mary Lou Retton, as well as new print ads, billboards, website content, physician videos and social media messaging. A unique media element is a Spotify “Heart” playlist developed for listeners. Every song on the playlist has the word “heart” in the song title.
Listen to the playlist here: https://open.spotify.com/user/mongeneralhospital/playlist/7fRAi4JOF6QiUkUAZVUOMv
“This is a little something we thought would be fun and innovative for the Mon General community,” Savitch said. “We feature songs such as ‘Young at Heart’ by Frank Sinatra to ‘Half of my Heart’ by John Mayer.”
Mon General Hospital has been a leader in cardiac care for decades and is a regional referral center for heart surgery, with patients coming from Maryland, Ohio, Pennsylvania and throughout West Virginia. They are the only accredited Chest Pain center in the region, uniquely qualifying Mon General Hospital to get people lifesaving care when every second counts. You can learn more about the procedures and conditions they treat here: MonGeneral.com/Heart
Diagnostic and interventional procedures are performed in the Warren T. Anderson Center for Cardiac Care, one of the busiest catheterization labs in the region, where three thousand diagnostic heart tests and more than one thousand treatment procedures are performed each year.
Mon General Hospital has a long-standing legacy of experienced physicians specializing in Cardiology, Electrophysiology and open heart surgery. Check out these videos to learn more about Mon General Hospital and the Heart and Vascular Center: youtube.com/user/mongeneralhospital/.
The campaign was created by InnerAction Media of Morgantown, the long-time Mon General Hospital marketing agency of record: www.inneractionmedia.com.
