Fifth Third Bank today announced the launch of the Fifth Third Stand Up To Cancer Debit MasterCard. Stand Up To Cancer is a groundbreaking initiative that facilitates scientific collaboration to accelerate innovative cancer research and bring new therapies to patients quickly. Fifth Third Bank is the first card issuer to offer a Stand Up To Cancer payment card.
“As a populist movement to accelerate the pace of research, Stand Up To Cancer depends on the contributions of countless individuals, no matter how large or small — every precious penny adds up to make a real difference,” says Rusty Robertson, co-founder, Stand Up To Cancer and partner, Robertson Schwartz Agency. “We’re grateful to Fifth Third Bank for offering consumers a simple and convenient way to support research that’s focused entirely on helping patients.”
The Fifth Third Stand Up To Cancer Debit Card is now available by visiting any of the Bank’s more than 1,300 banking centers. A portion of the annual fee and every qualifying card purchase will support Stand Up To Cancer. The card can be used everywhere Debit MasterCard is accepted.
“We are proud to work with Stand Up To Cancer to support the organization’s research and provide our customers a way to get involved in the fight against cancer,” says Julie Joseforsky, senior vice president and head of Bankcard for Fifth Third Bank. “At Fifth Third we are committed to improving the lives and well-being of the communities we serve and are pleased to have found an innovative way to do so with a debit card – a payment form many of our customers are already using every day.”
“Sometimes the most innovative new product offerings are not based on the latest technologies, rather on unique value propositions for consumers,” says MasterCard Group Executive of U.S. Market Development Craig Vosburg. “We are honored to bring together two long-standing MasterCard partners in a program that enables cardholders to support a meaningful cause simply through their everyday purchases. In our four-year partnership, MasterCard has raised $12 million for Stand Up To Cancer research. We know that it feels good to give.”
Fifth Third Bank also plans to introduce a Stand Up To Cancer credit card. Joseforsky adds, “We look forward to expanding our work with Stand Up to Cancer and MasterCard, and continuing to collaborate on ways to help more and more consumers join the Stand Up To Cancer movement.”
More information can be found at www.53.com/SU2C.
